ED2016 News

ThreeWeeks returns for its 21st year covering the Edinburgh Festival

By | Published on Thursday 7 July 2016


And we’re back! Can you believe the Edinburgh Festival is nearly upon us once again?

This is the our 21st year covering the Edinburgh Festival, and we’re as excited as ever about the massive programme of comedy, theatre, cabaret, dance, opera, music, musicals, physical theatre, spoken word, art, circus and random entertainment that we’ll be checking out come August.

If you are performing or producing at the Fringe this year, do make sure you read all the information below – we have updates on what we have planned this year, details of what you need to do to put your show on our radar, and some great advertising offers for you to sell your shows to Edinburgh locals and Festival-goers.

Those of you who are festival-goers, we’ll start our coverage of this year’s festivities next Thursday. Make sure you sign up to our TW bulletins to get all the updates by email.

See you soon!

Caro Moses
Editor, ThreeWeeks Edinburgh and ThisWeek London


ThreeWeeks returns this August to cover its 21st Edinburgh Festival – once again setting out to discover and champion the very best new talent performing in amongst the magnificent madness that is the world’s biggest cultural event.

Just like in our very first year covering the festival – all the way back in 1996 – we will be monitoring every corner of Edinburgh’s big summer festival, including the Edinburgh International Festival, the Book Festival, the Art Festival, the Festival Of Politics, the Tattoo and, of course, and especially, the awe inspiring Edinburgh Fringe. Along the way we will recommend, review and report on great comedy, theatre, dance, music, musicals, opera, spoken word, circus shows, exhibitions and literary events.

And once again you’ll be able to access all our coverage from multiple sources…

• THE MAGAZINE: There will be our flagship magazine as always, hitting the streets of Edinburgh each Wednesday in August.

• THE WEBSITE: Recently revamped to be super mobile friendly, threeweeksedinburgh.com will be updating daily from late July.

• THE PODCAST: The TW Podcast returns with a series of great Edinburgh Festival themed interviews, including five which we will record live at the Fringe itself.

• THE BULLETINS: And we’ll be dropping into your inbox each Thursday with the TW Weekly, and from Friday 29 July every single day with the TW Daily.

We are already working our way through all the programmes of the various Edinburgh summer festivals and Fringe venues, not to mention the flood of press releases that have already come in.

However, to ensure you are definitely on our radar for possible features or reviews you need to fill out the Show Logging Form on our website. CLICK HERE to get that filled out.

We already have much of our review team for 2016 in place, and they are a great bunch indeed. However, we do still have some spots on the team to fill. If you have experience writing about culture and would like to join our team then send examples of your work to recruitment@unlimitedmedia.co.uk.

These are voluntary roles, though we do offer expenses of £120 per reviewer, and you will be able to schedule the shows you review according to your own timetable, allowing you to fit the work around other jobs at the Festival or in Edinburgh.


With so many shows taking place at the Edinburgh Fringe this year, how do you stand out from the crowd?

Simple, by making sure your publicity is right there on the page as people work out what shows they are going to see – in the ThreeWeeks magazine, in the TW Daily email, and as they use the iFringe app that aggregates reviews from ThreeWeeks and numerous other Edinburgh Festival media.

To find out about advertising opportunities with ThreeWeeks CLICK HERE for the full rate card. Though we know everyone is on a tight budget, so every week here in the TW Weekly we’ll be presenting a series of very special offers to help you get your show in front of as many potential ticket-buyers as possible at top value rates.

THIS WEEK’S IN PRINT ADVERTISING DEAL: a display ad in our preview edition, hand-delivered to thousands of Edinburgh homes, for just £250!

The ThreeWeeks preview edition is our biggest publication of the year, packed with Three To See show tips and numerous interviews and columns.

Available in all the key Festival venues in the first week in August, this edition is also delivered direct to thousands and thousands of homes around central Edinburgh. It’s the best way to get your show in front of the all-important local ticket-buyer.

And we have a very special deal. You send us the design for your A6 flyer, and we’ll re-purpose it for a sixth-of-a-page ad slot in the preview edition for just £250 plus VAT. There are a limited number of slots available at this rate, so book today!

It’s that simple! And you can pay with a credit card. Email TW.advertising@unlimitedmedia.co.uk to book your slot.

THIS WEEK’S DIGITAL ADVERTISING DEAL: get a banner advert in the TW Daily email and the iFringe app for a whole week for just £150!

Make sure people are very aware of your show as the festival gets underway with some great digital advertising. And for this package, we have teamed up with our friends at iFringe – the Edinburgh Fringe’s leading reviews app – to increase your exposure.

Here’s the deal. The TW Daily email lands into the inbox of over 10,000 festival-goers every single day of the Festival. Meanwhile, iFringe had in the region of 10,000 users at last year’s Festival on iPhones alone.

For just £140 plus VAT, you can have a banner in the TW Daily and in rotation on the iFringe app for a whole week. Slots are limited, so get your booking in quick! Email TW.advertising@unlimitedmedia.co.uk to sign up.