ED2018 5/5 Reviews ED2018 Theatre Reviews

[insert slogan here] (YESYESNONO)

By | Published on Thursday 16 August 2018

It’s rare to come face to face with theatre that feels totally honest, but ‘[insert slogan here]’ comes close to that with a show structured as an advert. It sounds ironic, but this show teases apart the complexities of advertising, all through gentle conversations with audience members. I have never seen audience participation done so well before – it feels unobtrusive, quiet and personal. The questions create a sense of space, while the music and visuals inject things with new meaning. Every element of this performance is just so. The fresh writing, understated performances and well-placed, evocative sound and visuals all seem to point to something profound that you knew about yourself all along, but couldn’t quite put your finger on.

Zoo Charteris, until 19 Aug.
tw rating 5/5 | [Ela Portnoy]