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HiBROW and Odeon take the Fringe to the UK’s cinema screens

By | Published on Saturday 19 July 2014


HiBROW, a digital venture that documents the arts online, has announced an alliance with the Odeon group which will see highlights from this year’s Edinburgh Festival beamed into cinemas across the UK.

Specially selected theatre, comedy and opera shows will be filmed at the Fringe’s Summerhall venue, and then packaged with some other Festival highlights and screened at Odeon cinemas in early evening slots at 28 towns and cities around the UK, including two in Edinburgh itself.

The shows due to be filmed for the HiBROW screenings are as follows:

4 Aug: The Dispute
6 Aug: Jonny & The Baptists
11 Aug: The Man Who Almost Killed Himself
12 Aug: Four Screws Loose
14 Aug: Berkoff, the Inimitable
18 Aug: Sleight & Hand
20 Aug: Sarah Louise Young as Cabaret Whore
21 Aug: Allison Jackson: A Story in the Public Domain

Announcing the initiative this week, Don Boyd, Artistic Director for HiBROW, told ThreeWeeks: “Our Hibrow Hour at Summerhall was conceived with the intention of offering audiences everywhere a flavour of Edinburgh’s creative buzz in August. Our relationship with Odeon has given us the opportunity to fulfil that ambition and so extend the great work pioneered by the National Theatre and the Royal Opera House in bringing exciting new shows to local cinemas all over the country”.

Meanwhile Drew Kaza, Executive VP of Digital Development for Odeon Cinemas, added: “Odeon is excited to work with the fabulous Edinburgh Festival Fringe and HiBROW to bring the buzz and innovation of the Fringe to the local cinemas across the UK for the very first time. This unique event is another example of the ground-breaking alternative content we strive to present to our guests under the ‘Odeon Plus’ banner”.

More at www.hibrow.tv. And the participating cinemas are…

Basingstoke Churchill Way West, Basingstoke RG21 6PG

Bath Kingsmead Leisure Complex, James St W, Bath, Somerset BA1 2BX

Birmingham Broadway Plaza 220 Ladywood Middleway, Birmingham B16 8LP

Bournemouth Westover Rd, Bournemouth, Dorset BH1 2BZ

Brighton West Street, Kingswest, Brighton, East Sussex BN1 2RE

Cardiff The Red Dragon Centre, Hemingway Rd, Cardiff CF10 4JY

Dundee Douglas Rd, Dundee, Tayside DD4 7SN

Dunfermline 1 Whimbrell Pl, Dunfermline, Fife KY11 8EX

Edinburgh Lothian Road 118 Lothian Road, Edinburgh, EH3 8BQ

Edinburgh Wester Hailes Westside Plaza, 120 Wester Hailes Rd, Edinburgh, Midlothian EH14 3HR

Glasgow Quay Springfield Quay, Paisley Rd, Glasgow G5 8NP

Guildford Bedford Road, Surrey. GU1 4SJ

Hull Kingston Park, Kingston St, Hull, East Riding of Yorkshire HU1 2TX

Kilmarnock Queen’s Dr, Kilmarnock, Ayreshire KA1 3XF

Kingston The Rotunda, Clarence St, Kingston upon Thames, Surrey KT1 1QP

Leeds, Bradford Gallagher Leisure Park, Bradford, West Yorkshire BD3 7AT

Lincoln Brayford Wharf North, Lincoln LN1 1YS

Liverpool One 14, Paradise Street, Liverpool, Lancashire L1 8JF

London, Covent Garden 135 Shaftesbury Ave London WC2H 8HA

Manchester The Printworks, 27 Withy Grove, Manchester M4 2BS

Milton Keynes The Point, 602 Midsummer Blvd, Milton Keynes MK9 3NB

Norwich Riverside Leisure Park, Wherry Rd, Norwich NR1 1XA

Oxford George St, Oxford OX1 2BL

Sheffield Arundel Gate, Sheffield, South Yorkshire S1 1DL

Newcastle Silverlink Silverlink Retail Park, Osprey Dr, Wallsend NE28 9NP

Southampton Leisure World, W Quay Rd, Southampton SO15 1RE

Tunbridge Wells Knights Park, Knights Way, Royal Tunbridge Wells, Kent TN2 3UW

Warrington 100 Westbrook Centre, Warrington, Cheshire WA5 8UD

Wimbledon Victoria Crescent, 57 The Broadway, London SW19 1QB