ED2012 News ThreeWeeks News

Biggest reviewer at the biggest festival, back for the seventeenth year

By | Published on Friday 15 June 2012


ThreeWeeks will return to the Edinburgh Festival for the seventeenth consecutive year this August, publisher UnLimited Publishing has confirmed.

Once again ThreeWeeks will have one of the biggest review teams at the world’s biggest cultural extravaganza, and will review many more shows than most other Festival media which, alongside a plethora of interviews, podcasts and exclusive columns, delivered via a weekly magazine, seven-days-a-week reviews sheet, website and podcast service, will provide festival-goers and culture fans with the most comprehensive coverage of the most exciting festival in the world.

Co-Founder and Co-Editor Chris Cooke says: “It’s hard to believe it is now sixteen years since ThreeWeeks first covered the Edinburgh Fringe, and yet, as we approach our seventeenth festival, with a record number of shows to review, we are more excited than ever. Once again we will send out a brand new team of young reviewers to experience the excitement that is Edinburgh’s summer festivals, and they will share their viewpoints and insights with the world at large via our weekly magazine, daily reviews sheet, and online via the website, email and social media”.

Sitting behind ThreeWeeks is an acclaimed media-skills programme aimed at the next generation of journalists and arts professionals, with nearly 100 students and recent graduates taking part. Participants attend a one-day training course on arts criticism at the start of the festival, and then receive ongoing coaching and advice from professional journalists and sub-editors as they gain on-the-ground experience, seeing Edinburgh’s summer festivals from the inside.

Says Co-Editor Caro Moses: “We recruit our review team based on their passion for and knowledge of the genres they will review, and then help them explain and share their experiences and opinions in an engaging, entertaining and concise way. ThreeWeeks reviewers are enthusiastic young audience members, provided with the tools and platform to share their insights in a professional manner. And, as we approach our seventeenth festival, we still think this is a brilliant programme. And with the festival bigger than ever, never has it been more important to have young culture fans telling young culture fans what’s good in Edinburgh each summer”.

ThreeWeeks covers all of Edinburgh’s public August festivals, including the International Festival (9 Aug – 2 Sep), the Book Festival (11 – 27 Aug), the Art Festival (2 Aug – 2 Sep), the Festival Of Politics (17 – 25 Aug) and the Edinburgh Festival Fringe, the latter of which on its own is the world’s biggest ever cultural event, this year boasting 2695 shows, previews for which kick off on the 1 Aug.

ThreeWeeks will again publish its coverage in a multitude of places. Reviews plus news, interviews and exclusive columns will be available via www.ThreeWeeks.co.uk and the ThreeWeeks podcast, with regular updates via Twitter and email, plus the daily reviews sheet will be dropped off at key Fringe venues, and the main ThreeWeeks weekly edition newspaper will be available from venues, cafes and box offices across the festival city. Plus, for the first time this year, the pre-festival preview edition of ThreeWeeks will be distributed direct to the doors of households in central Edinburgh.