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ThreeWeeks announces its plans for Edinburgh 2011

By | Published on Thursday 21 July 2011

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Ladies and gentlemen, there is now less than three weeks until ThreeWeeks, which is a complicated way of telling you that the Edinburgh Festival 2011 is now almost upon us. In fact the Edinburgh Jazz & Blues Festival begins this weekend – a week earlier than in previous years – meaning Edinburgh’s summer festival season is literally beginning any day now. And in just two weeks time, of course, the all important Fringe will be getting under way. Feeling excited?

With everything about to get going now seems like as good a time as any to tell you what we have planned at ThreeWeeks this year. As always, we will be reviewing more shows than anyone else at the world’s biggest arts festival. In fact we’ve just appointed our biggest review team ever – with 30 more reviewers than last year – to ensure we get to as many shows as is humanly possible. It’s going to be big. We’re also set to interview over 150 people across our various media, so get set for a barrage of great coverage.

But where can you find all this coverage? Well, as follows:

The Preview Edition, our full colour compact newspaper complete with over 100 show recommendations from ThreeWeeks editor Caro Moses, plus interviews and features, will be available from venues, cafes and bars across Edinburgh from Tuesday 2 Aug.

Our three main Weekly Editions, a full colour compact newspaper packed with news, reviews, interviews and guest columns will appear each Tuesday of the festival, again at venues, cafes and bars all across Edinburgh.

Our Daily Edition will come out daily, so that’s seven days a week, from Friday 5 Aug, available to pick up each evening from ten central Edinburgh locations. This daily sheet will feature all the very latest ThreeWeeks reviews.

Our eDaily will start landing in your inboxes every day from Friday 5 Aug, with news, interviews and all the latest reviews. The eDaily is the one place where every single ThreeWeeks review will appear.

Our iDaily podcast will kick off on Monday 8 Aug, with a new edition going live every week day of the festival. Each thirty minute show will have the latest news, gossip and chat, plus interviews with and performances from our favourite Fringe shows and acts.

Our website, www.ThreeWeeks.co.uk, one of the most read Edinburgh Festival websites in the world, will be overflowing with content from the start of August – in fact previews, interviews and guest columns are already appearing there right now. For regular updates on new content, follow us on Twitter or Facebook.

And talking of Twitter, don’t forget the ThreeWeeks Twittique service, we’ll be tweeting mini-critiques of some of our four and five star reviews via this Twitter feed, and this will be the first place you’ll get to hear about the shows we love.

And finally, do not forget that all ThreeWeeks previews and reviews also appear in iFringe, the very best smartphone app at the festival (and we’re not just saying that because it’s the only app that carries our content!).

As you can see, there is no excuse for not accessing all the thousands of reviews and articles and news bits and twittiques and other such nonsense we will publish this August, as we – once again – provide the most comprehensive coverage of the world’s most exciting cultural extravaganza.

And you can start doing that right now, read on for an interview with none other that Lorraine Chase, a great column from long-term ThreeWeeks favourite Andrew O’Neill, and some cabaret show tips from Caro.

See you soon
Chris + Caro, Editors, ThreeWeeks



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